The Halo Effect
The halo effect is a type of cognitive bias in which our overall impression of a person influences how we feel and think about his or her character. Essentially, your overall impression of a person ("He is nice!") impacts your evaluations of that person's specific traits ("He is also smart!"). One great example of the halo effect in action is our overall impression of celebrities. Since we perceive them as attractive, successful, and often likable, we also tend to see them as intelligent, kind, and funny. Definitions of the Halo Effect "Also known as the physical attractiveness stereotype and the "what is beautiful is good" principle, the halo effect, at the most specific level, refers to the habitual tendency of people to rate attractive individuals more favorably for their personality traits or characteristics than those who are less attractive. Halo effect is also used in a more general sense to describe the global impact of likable perso
